corkcicle

The Challenge

Create a campaign that helps Corkcicle tell its story and introduce their new Brantley Backpack.

The Strategy

• Insight: Consumers prioritize spending time with others and celebrating shareable moments.
• Message Statement: Corkcicle designs products made to go wherever with you and make you look good doing it.
• Strategic Idea: Make sharing cool.
• Idea Statement: Outside for You. Inside for Others.

Strategy Overview

1. Highlight the versatility of the product through paid advertising efforts.
2. Utilize digital communication to engage with consumers.
3. Emphasize product value to media outlets.
4. Establish personalized moments through promotional efforts.

Execution #1:

Owned Media

Execution #2

Paid Media | Instagram Stories

Execution #3

Paid Media | Youtube Influencers

Execution #4: Partnership

Execution #5: Experiential Event

Miami Fashion Week | KITH x CORKCICLE

Why Kith? As a previous partner of Corkcicle, Kith is a perfect match to introduce Brantley to the younger segment of the target market. Kith matches the adventurous, fashion-forward persona the Brantley Backpack exudes and, in turn, aligns Corkcicle with the company’s consumer psychographics of bold, trend-setting city dwellers. Off of Collins Ave. in Miami Beach, the location is perfect for bringing in people during Miami Fashion Week as it is located in a smaller luxury shopping district.