nicolebusot

Hotel Collection

At Hotel Collection, I served as the primary liaison for strategic brand partners, supporting initiatives designed to drive revenue and strengthen partner relationships. My role focused on coordinating marketing campaigns, analyzing performance, and identifying opportunities to expand partner-led promotions. I developed reporting and performance summaries, provided data-driven recommendations for new marketing initiatives, and collaborated cross-functionallyContinue reading “Hotel Collection”

Aroma360

At Aroma360, I mainly served as the primary liaison for brand partners, supporting initiatives designed to drive revenue. My role focused on coordinating marketing campaigns, analyzing performance, and identifying opportunities to expand partner-led promotions and initiatives. I developed reporting and performance summaries, provided data-driven recommendations for new marketing initiatives, and collaborated cross-functionally with creative, product,Continue reading “Aroma360”

neverthirst

neverthirst is a nonprofit organization dedicated to bringing clean water to communities in Asia and Africa. My role focused on developing creative marketing assets across social, email, web, and paid campaigns to drive engagement and fundraising. Social Media I managed the end-to-end social media strategy and execution for @neverthirst_water, overseeing content planning, creative development, andContinue reading “neverthirst”

Gainesville Peer Respite – Awareness Campaign

Objective Help increase both physical and digital traffic to the Gainesville Peer Respite by improving awareness and clearly communicating the purpose of the space to college students. Strategy Insight: Many college students are unfamiliar with what a peer respite is and may not understand that it is a voluntary, welcoming space focused on community andContinue reading “Gainesville Peer Respite – Awareness Campaign”

Hydro Flask – Loyalty Campaign

Objective Help build brand loyalty among college students for Hydro Flask by creating interactive campus experiences and fostering peer-driven brand engagement. Strategy The campaign focused on creating meaningful on-campus interactions that connected Hydro Flask to students’ lifestyles, sustainability, and personalization. The approach emphasized community, hands-on experiences, and brand advocacy through student ambassadors. My Role IContinue reading “Hydro Flask – Loyalty Campaign”