Author Archives: nicolebusot

Objective Help develop an integrated marketing campaign to introduce Corkcicle’s Brantley Backpack, increase brand awareness, and position the product as a functional, lifestyle-driven accessory. Strategy Insight: Consumers prioritize shared experiences and products that enhance social, on-the-go moments. Core Message: Corkcicle designs products that go wherever you do – combining function with elevated style. Strategic Idea:Continue reading “Corkcicle – Brantley Backpack Campaign”

Objective Help develop a campaign to increase Hulu’s appeal among college students by highlighting personalized content recommendations in a relatable and culturally relevant way. Strategy Insight: “Starter pack” memes are widely recognized among college students and reflect relatable identities, interests, and behaviors. These memes combine images, GIFs, text, and cultural references to represent specific personalitiesContinue reading “Hulu – Student Engagement Campaign”