Author Archives: nicolebusot

Objective Help create the theme and logo for the University of Florida’s Hispanic Heritage Month, developing a visual identity that could be used across promotional materials and digital channels. Strategy The concept was inspired by the sun parakeet, a bird native to Brazil known for its intelligence and role as a seed disperser. Despite beingContinue reading “University of Florida – Hispanic Heritage Month”

Objective Help create a campaign to introduce SIRA Gainesville to college students and highlight the organization’s free services and available support resources. Insight “My unplanned pregnancy will get in the way of my college.” Strategy Insight: Students experiencing unexpected life changes may worry about how those circumstances could affect their academic plans and future goals.Continue reading “SIRA Gainesville – Awareness Campaign”

Objective Help develop a campaign illustrating how Always Infinity pads stand out from competitors by emphasizing reliability and protection during periods. Strategy Insight: Only 36% of women believe their pad brand is reliable, and uncertainty around leakage can increase stress during periods. Strategic Idea: Position Always Infinity’s Infinicel foam as a dependable solution that helpsContinue reading “Always – Infinity Pad Campaign”

Objective Help develop a campaign to encourage senior-level professionals in major cities to consider relocating to the Greater Gainesville area, positioning the region as a growing hub for technology and innovation. Strategy Insight: Many professionals in large cities are seeking a better work-life balance without sacrificing career growth. Strategic Idea: A change of pace. TheContinue reading “SparkGNV – Talent Attraction Campaign”

Objective Help encourage sign-ups, increase trial match participation, and build awareness for the Alzheimer’s Association through emotionally driven storytelling and multi-channel creative. Strategy Approach: The campaign centers around keeping memories alive and encouraging participation through meaningful, human-centered messaging. My Role I collaborated in the concept development and creative executions across social, print, digital, and out-of-homeContinue reading “Alzheimer’s Association – Trial Match Awareness Campaign”