SIRA Gainesville – Awareness Campaign

Objective

Help create a campaign to introduce SIRA Gainesville to college students and highlight the organization’s free services and available support resources.

Insight

“My unplanned pregnancy will get in the way of my college.”

Strategy

Insight: Students experiencing unexpected life changes may worry about how those circumstances could affect their academic plans and future goals.

Strategic Idea: Emphasize that students can continue working toward their goals while accessing available support and resources.

Campaign Concept: Your Goals Are Non-Negotiable – reinforcing that students can stay focused on their education while exploring the support options available to them.

My Role

I developed the campaign in different ways, created the concept development and creative executions for owned media. I wrote the messaging, visual direction, and digital content ideas designed to resonate with college students.

Moodboard

Execution #1: Owned Media | GIFs & Graphics

Developed “Non-Negotiable” themed GIFs and graphics designed for social and digital channels. The creative focused on encouraging students to stay committed to their goals while learning about available support services.

Impact: Helped increase awareness of SIRA Gainesville’s resources and encouraged student engagement through approachable, supportive messaging.