Category Archives: Portfolio

Objective Help increase both physical and digital traffic to the Gainesville Peer Respite by improving awareness and clearly communicating the purpose of the space to college students. Strategy Insight: Many college students are unfamiliar with what a peer respite is and may not understand that it is a voluntary, welcoming space focused on community andContinue reading “Gainesville Peer Respite – Awareness Campaign”

Objective Help build brand loyalty among college students for Hydro Flask by creating interactive campus experiences and fostering peer-driven brand engagement. Strategy The campaign focused on creating meaningful on-campus interactions that connected Hydro Flask to students’ lifestyles, sustainability, and personalization. The approach emphasized community, hands-on experiences, and brand advocacy through student ambassadors. My Role IContinue reading “Hydro Flask – Loyalty Campaign”

Objective Help create the theme and logo for the University of Florida’s Hispanic Heritage Month, developing a visual identity that could be used across promotional materials and digital channels. Strategy The concept was inspired by the sun parakeet, a bird native to Brazil known for its intelligence and role as a seed disperser. Despite beingContinue reading “University of Florida – Hispanic Heritage Month”

Objective Help create a campaign to introduce SIRA Gainesville to college students and highlight the organization’s free services and available support resources. Insight “My unplanned pregnancy will get in the way of my college.” Strategy Insight: Students experiencing unexpected life changes may worry about how those circumstances could affect their academic plans and future goals.Continue reading “SIRA Gainesville – Awareness Campaign”

Objective Help develop a campaign illustrating how Always Infinity pads stand out from competitors by emphasizing reliability and protection during periods. Strategy Insight: Only 36% of women believe their pad brand is reliable, and uncertainty around leakage can increase stress during periods. Strategic Idea: Position Always Infinity’s Infinicel foam as a dependable solution that helpsContinue reading “Always – Infinity Pad Campaign”