Category Archives: Portfolio

Objective Help develop a campaign to encourage senior-level professionals in major cities to consider relocating to the Greater Gainesville area, positioning the region as a growing hub for technology and innovation. Strategy Insight: Many professionals in large cities are seeking a better work-life balance without sacrificing career growth. Strategic Idea: A change of pace. TheContinue reading “SparkGNV – Talent Attraction Campaign”

Objective Help encourage sign-ups, increase trial match participation, and build awareness for the Alzheimer’s Association through emotionally driven storytelling and multi-channel creative. Strategy Approach: The campaign centers around keeping memories alive and encouraging participation through meaningful, human-centered messaging. My Role I collaborated in the concept development and creative executions across social, print, digital, and out-of-homeContinue reading “Alzheimer’s Association – Trial Match Awareness Campaign”

Objective Help develop an integrated marketing campaign to introduce Corkcicle’s Brantley Backpack, increase brand awareness, and position the product as a functional, lifestyle-driven accessory. Strategy The campaign focused on showcasing versatility, encouraging shared experiences, and positioning the Brantley Backpack as part of everyday lifestyle moments. My Role I supported the campaign in different ways, contributingContinue reading “Corkcicle – Brantley Backpack Campaign”

Objective Help develop a campaign to increase Hulu’s appeal among college students by highlighting personalized content recommendations in a relatable and culturally relevant way. Strategy Insight: “Starter pack” memes are widely recognized among college students and reflect relatable identities, interests, and behaviors. These memes combine images, GIFs, text, and cultural references to represent specific personalitiesContinue reading “Hulu – Student Engagement Campaign”