SparkGNV – Talent Attraction Campaign

Objective

Help develop a campaign to encourage senior-level professionals in major cities to consider relocating to the Greater Gainesville area, positioning the region as a growing hub for technology and innovation.

Strategy

Insight: Many professionals in large cities are seeking a better work-life balance without sacrificing career growth.

Strategic Idea: A change of pace.

The campaign focused on highlighting lifestyle benefits, career opportunities, and the growing innovation ecosystem in the Greater Gainesville area.

My Role

I contributed to concept development, visual direction, and creative executions across digital and social channels. My involvement included assisting with messaging, content ideas, and creative assets designed to attract senior-level professionals.

Moodboard

Execution #1: LinkedIn

Contributed to LinkedIn campaign concepts targeting senior-level professionals in major metropolitan areas. The creative focused on career growth opportunities, quality of life, and the advantages of relocating to a growing tech hub.

Impact: Supported awareness among a professional audience and helped position Greater Gainesville as a viable relocation option.

Execution #2: Social Media

Assisted with the social media creative highlighting lifestyle benefits, community, and innovation in the Greater Gainesville area. This included contributing to visual concepts and messaging designed to appeal to experienced professionals.

Impact: Increased engagement and reinforced campaign messaging across platforms.

Execution #3: Revamped Website

Played a role in the concept for a refreshed website experience designed to better communicate the region’s value proposition. The updated approach focused on storytelling, career opportunities, and lifestyle benefits.

Impact: Improved clarity of messaging and supported talent attraction efforts through a more cohesive digital experience.