Alzheimer’s Association – Trial Match Awareness Campaign

Posted bynicolebusotPosted inPortfolio

Objective

Help encourage sign-ups, increase trial match participation, and build awareness for the Alzheimer’s Association through emotionally driven storytelling and multi-channel creative.

Strategy

Approach:

  • Connect people’s stories through the Alzheimer’s Association
  • Focus on close relationships and personal connections
  • Emphasize preserving and honoring memories

The campaign centers around keeping memories alive and encouraging participation through meaningful, human-centered messaging.

My Role

I collaborated in the concept development and creative executions across social, print, digital, and out-of-home channels. My involvement included assisting with messaging, visual storytelling, and campaign activation ideas.

Execution #1: Social Media

Contributed to social media creative designed to highlight personal stories and close relationships impacted by Alzheimer’s. The content focused on emotional storytelling to encourage awareness and participation.

Impact: Increased awareness and encouraged sign-ups through relatable, story-driven content.

Execution #2: Print | Direct Mail Postcard

Supported the development of a direct mail postcard designed to reach audiences with a tangible reminder of the campaign message. The creative emphasized memory preservation and encouraged recipients to learn more.

Intended Impact: Expand campaign reach and support trial match sign-ups.

Execution #3: Digital | Video

Collaborated on a digital video concept focused on storytelling and emotional connection. The video highlighted relationships and the importance of keeping memories alive.

Intended Impact: Strengthen engagement and support awareness across digital platforms.

Execution #4: Out of Home | Flower Truck Activation (Tampa)

Contributed to an out-of-home activation using a popular flower truck in Tampa to distribute flowers tied to memory-themed messaging. The experiential element connected physical interaction with campaign storytelling.

Intended Impact: Generate awareness, encourage community engagement, and support campaign participation.