The Challenge
Encourage people to sign up, increase number of trial matches, and create awareness.
The Strategy
- Connect people’s stories through the Alzheimer’s Association.
- Focus on close relationships.
- Help keep memories alive.
Execution #1: Social
Execution #2: Print
Direct Mail Post Card
Execution #3: Digital
Video
Execution #4: Out of Home
Popular flower truck in Tampa
nicolebusot.com 
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