The Challenge
Create a campaign that helps Sira Gainesville tell its story and highlight its free services to the college markets.
Insight
“My unplanned pregnancy will get in the way of my college.”
The Strategy
We want the target market to reach their college goals as much as they want to. We will help them be able to carry out their pregnancy while they continue to achieve their college goals.
Big Idea
“Your goals are non-negotiable.”
Moodboard
Execution #1: Owned Media
Non-negotiable gifs and graphics
nicolebusot.com 
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