university of florida hispanic heritage month

The Challenge

Create the theme and logo of the 2019 UF Hispanic Heritage Month.

The Strategy

The sun parakeet is a bird native to Brazil. They are highly intelligent and play an essential role as a seed disperser. Even though they are endangered, their natural passion for dispersing seeds continues nonetheless. Similarly, latino Americans are a very passionate people and will persevere to disperse their natural and much-needed talents and skills in their communities.