Category Archives: Portfolio

The Challenge Convince senior-level professionals from big cities to become part of the growing hub of technology and innovation in the Greater Gainesville area. The Strategy A change of pace. Moodboard Execution #1: LinkedIn Execution #2: Social Media Execution #3: Revamped Website

The Challenge Encourage people to sign up, increase number of trial matches, and create awareness. The Strategy Connect people’s stories through the Alzheimer’s Association. Focus on close relationships. Help keep memories alive. Execution #1: Social Execution #2: Print Direct Mail Post Card Execution #3: Digital Video Execution #4: Out of Home Popular flower truck inContinue reading “alzheimer’s association”

The Challenge Create a campaign that helps Corkcicle tell its story and introduce their new Brantley Backpack. The Strategy Insight: Consumers prioritize spending time with others and celebrating shareable moments. Message Statement: Corkcicle designs products made to go wherever with you and make you look good doing it. Strategic Idea: Make sharing cool. Idea Statement:Continue reading “corkcicle”

The Challenge Get Hulu to appeal more to college students. The Strategy Showcase Hulu’s unbeatable personalizable content by telling college students the specific content they would love based on the characteristics of their Hulu Starter Packs. Insight Starter pack memes are so accurate and hilarious. But what exactly are starter packs? They are a typeContinue reading “hulu”